Lestari, Unik Dwi; Syah, Tantri Yanuar Rahmat - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 97-122
satisfaction, and loyalty. Design/methodology/approach: This research was conducted in Indonesia with 213 respondents who are … upper-class brands in Indonesia. This quantitative research uses the Structural Equation Model (SEM) method. Research … loyalty and word of mouth through Instagram in Indonesia. Practitioner/Policy Implication: The managerial implication of the …