Antecedents of customer brand engagement affecting customer satisfaction, trust, and commitments in forming loyalty and word of mouth in Indonesia
Year of publication: |
2022
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Authors: | Lestari, Unik Dwi ; Syah, Tantri Yanuar Rahmat |
Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center, Department of Management, Faculty of Economics, University of Indonesia, ISSN 2356-2242, ZDB-ID 2894984-5. - Vol. 14.2022, 1, p. 97-122
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Subject: | Involvement | Experience | Engagement | Loyalty | Word of Mouth | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Vertrauen | Confidence | Markentreue | Brand loyalty |
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