This research explores bank and corporate customer views on customer satisfaction with interpersonal and internet channels in Thailand, and examines the concept of integration to blend the two channels rather than operating them as separate alternatives. Qualitative in-depth interviews were...

Vietnam has attracted a large amount of foreign investment in recent years, and even more foreign products are imported. Foreign companies operating in this rapidly developing market have a huge need for reliable marketing information, and the marketing research industry has taken off since...

This study investigates use of ‘made-in' country-of-origin information as a quality cue for a USA and a Japanese brand. We look at how consumers rate quality of a (hypothetical) calculator when informed that it is a Japanese brand, but was manufactured in either Japan, Korea, or the USA....

China's huge population and rapidly developing economy have attracted many foreign companies, but operating in China can be very difficult. Connections are a necessity for most firms, and this usually requires a partner. Finding partners in China is very easy, but finding good ones is very...

The Hong Kong beer market provides a good case study of perceptions towards Western food products in one of these rapidly growing, newly affluent markets of East Asia. As living standards rise, people have begun drinking more imported beer. While the overall beer market has been flat, as in many...

Successful exporting to East Asian markets requires a good understanding of how consumers view products from various countries. But the country-of-origin effect is likely to differ among different segments in any country. The study reported here shows that, for beer, people in different...

In Hong Kong, which is an international city, many local retailers have expanded abroad, and many retailers operating in the territory come from Europe, North America, Japan, and other East Asian countries. Japanese retailers, in particular, have been very successful in Hong Kong, and Japanese...

A recently introduced multi-generation model 1181, developed for high-technology industries and tested on a high-tech product class, is applied to a very different situation. It is tested by fitting and forecasting use of three generations of packaging technology in the fluid milk market, glass,...

Consumer preference for container types for fluid milk was investigated for gallon and half gallon containers using conjoint analysis. Consumers clearly preferred plastic jugs to paperboard for gallon containers, which explains the nearly complete capture of the gallon milk market by plastic....

New product forecasting often focuses only on the new product itself, neglecting the fact that older technologies remain on the market to provide competition. Multi-generation innovation diffusion models are available, but have only rarely been tested on actual data. Furthermore, although causal...