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Decision theory in market planning and research
Green, Paul E. - In: Models, measurement and marketing : a special project …, (pp. 171-197). 1965
Persistent link: https://www.econbiz.de/10002539540
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - In: Journal of marketing 39 (1975) 1, pp. 24-31
Persistent link: https://www.econbiz.de/10002539623
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A new approach to market segmentation
Green, Paul E. - In: Business horizons 20 (1977) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10002539718
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Nonmetric scaling methods : an exposition and overview
Green, Paul E. - In: Wharton quarterly 2 (1967/68) 2, pp. 27-41
Persistent link: https://www.econbiz.de/10002539921
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On the analysis of interactions in marketing research data
Green, Paul E. - In: Journal of marketing research : JMR 10 (1973) 4, pp. 410-420
Persistent link: https://www.econbiz.de/10002539929
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On the robustness of multidimensional scaling techniques
Green, Paul E. - In: Journal of marketing research : JMR 12 (1975) 1, pp. 73-81
Persistent link: https://www.econbiz.de/10002539981
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Uncertainty, information, and marketing decisions
Green, Paul E. - In: Theory in marketing, (pp. 333-354). 1964
Persistent link: https://www.econbiz.de/10002540090
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Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957426
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Clustering consistency analysis
DeSarbo, Wayne S. - In: Journal of the Academy of Marketing Science 10 (1982) 3, pp. 217-234
Persistent link: https://www.econbiz.de/10002065880
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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594