Additive Decomposition of Perceptions Data Via Conjoint Analysis

While conjoint analysis has been applied to a wide variety of problems in preference analysis, it has heretofore not been used to analyze similarities data. A method for dealing with this problem is described and illustrated on a small set of empirical data

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Year of publication:	2016
Authors:	Green, Paul E.
Other Persons:	DeSarbo, Wayne S. (contributor)
Publisher:	[2016]: [S.l.] : SSRN

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Extent:	1 Online-Ressource (9 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Consumer Research, Vol. 5, No. 1, 1978 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1978 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013000114