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Consumer behaviour
36
Konsumentenverhalten
36
Marketing
18
Theorie
17
Theory
17
Distribution channel
16
Vertriebsweg
16
Brand management
12
Markenführung
12
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11
Marketingmanagement
11
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10
United States
10
Brand image
9
Einzelhandel
9
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
Verkaufspersonal
8
Agency theory
6
Beziehungsmarketing
6
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6
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6
Customer satisfaction
6
Dienstleistungsqualität
6
Kundenzufriedenheit
6
Prinzipal-Agent-Theorie
6
Relationship marketing
6
Service quality
6
Unternehmensnetzwerk
6
Vergütungssystem
6
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6
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6
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Free
72
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69
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Article
153
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121
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75
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75
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14
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14
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10
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9
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4
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3
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English
209
Undetermined
65
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Iacobucci, Dawn
157
Coughlan, Anne T.
86
Duhachek, Adam
39
Anderson, Erin
10
Shulman, Jeffrey D.
10
Agrawal, Nidhi
9
Savaskan, R. Canan
9
Moon, Sangkil
8
Popovich, Deidre
8
Román, Sergio
8
Wasserman, Stanley
8
Posavac, Steven S.
7
Rouziès, Dominique
7
Soberman, David A.
7
Han, Dahee
6
Hoeffler, Steve
6
Caldieraro, Fabio
5
Churchill, Gilbert A.
5
Dant, Rajiv P.
5
Kardes, Frank R.
5
Onyemah, Vincent
5
Popovich, Deidre L.
5
Stern, Louis W.
5
Calder, Bobby J.
4
Emerson, Jamie
4
Han, DaHee
4
Henderson, Geraldine R.
4
Hopkins, Nigel
4
Kacker, Manish
4
Kim, Taewoo
4
Krishnan, Shanker
4
McBride, Rebecca
4
Riquelme, Isabel P.
4
Rouzies, Dominique
4
Schneider, Matthew
4
Sullivan, Ursula Y.
4
Balachander, Subramanian
3
Bradlow, Eric T.
3
Dass, Mayukh
3
Kelting, Katie
3
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College of Business, University of Illinois at Urbana-Champaign
2
HEC Paris (École des Hautes Études Commerciales)
1
INSEAD
1
J. L. Kellogg Graduate School of Management
1
J. L. Kellogg Graduate School of Management <Evanston, Ill.> / Center for Marketing Sciences
1
J. L. Kellogg Graduate School of Management <Evanston, Ill.> / Department of Marketing
1
John Wiley and Sons <Hoboken, NJ>
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Journal of marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Marketing Science
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Foundations and trends in marketing : FTMKT
6
Faculty & research / Insead : working paper series
5
Journal of Consumer Research
5
Journal of retailing
5
Kellogg on marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing analytics : JMA
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
The journal of personal selling & sales management : JPSSM
3
College of Business working papers
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Management Science
2
Manufacturing & service operations management : M & SOM
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Psychometrika
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
Review of marketing research
2
The journal of services marketing
2
Working Papers / College of Business, University of Illinois at Urbana-Champaign
2
Boletín de estudios económicos
1
Brand management ; Vol. 1
1
Business horizons
1
Business strategy review
1
Economics and management of networks : franchising, strategic alliances, and cooperatives ; with 81 tables
1
Emerald insight
1
European Journal of Marketing
1
European Journal of Operational Research
1
European journal of marketing
1
European journal of operational research : EJOR
1
Handbook of business-to-business marketing
1
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Source
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ECONIS (ZBW)
196
OLC EcoSci
37
RePEc
27
USB Cologne (EcoSocSci)
13
Other ZBW resources
1
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181
Marketing research : methodological foundations
Churchill, Gilbert A.
;
Iacobucci, Dawn
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10003283277
Saved in:
182
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
183
Marketing research : methodological foundations
Iacobucci, Dawn
;
Churchill, Gilbert A.
-
2010
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003846567
Saved in:
184
Networks in marketing
Araujo, Luis Miguel de
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10004312365
Saved in:
185
Mediation analysis and categorical variables: The final frontier
Iacobucci, Dawn
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
4
,
pp. 582-595
Persistent link: https://www.econbiz.de/10010021680
Saved in:
186
Mediation with categorical variables compleat
Iacobucci, Dawn
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
4
,
pp. 603-605
Persistent link: https://www.econbiz.de/10010021684
Saved in:
187
Trusting and Monitoring Business Partners throughout the Relationship Life Cycle
Kusari, Sanjukta
;
Hoeffler, Steve
;
Iacobucci, Dawn
- In:
Journal of business-to-business marketing
20
(
2013
)
3
,
pp. 119-138
Persistent link: https://www.econbiz.de/10010161679
Saved in:
188
Marketing research : methodological foundations
Churchill, Gilbert A.
;
Iacobucci, Dawn
-
2005
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004541988
Saved in:
189
Does Intraorganizational Network Embeddedness Improve Salespeople's Effectiveness? A Task Contingency Perspective
Üstüner, Tuba
;
Iacobucci, Dawn
- In:
The journal of personal selling & sales management
32
(
2012
)
2
,
pp. 187-207
Persistent link: https://www.econbiz.de/10009970789
Saved in:
190
Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.
;
Iacobucci, Dawn
;
Calder, Bobby J.
- In:
European journal of operational research : EJOR
111
(
1998
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10006669393
Saved in:
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