Marketing research : methodological foundations
Gilbert A. Churchill ; Dawn Iacobucci
| Year of publication: |
2005 ; 9. ed., internat. student ed.
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|---|---|
| Authors: | Churchill, Gilbert A. ; Iacobucci, Dawn |
| Publisher: |
Mason, Ohio [u.a.] : South-Western |
| Subject: | Marketing research | Marketingforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 697 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-22509-1 ; 0-324-30185-5 ; 0-324-20160-5 ; 0-324-23693-X |
| Source: |
Persistent link: https://www.econbiz.de/10004541988