Han, DaHee; Duhachek, Adam; Agrawal, Nidhi - In: Journal of Consumer Research 41 (2014) 4, pp. 1047-1047
Four experiments show that emotions systematically influence judgments and persuasion by altering construal levels. Guilt-laden consumers, relative to those who were shame-laden, adopted lower levels of construal. In subsequent unrelated judgments, guilt increased reliance on feasibility over...