How images of other consumers influence subsequent taste perceptions
Year of publication: |
2013
|
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Authors: | Poor, Morgan ; Duhachek, Adam ; Krishnan, H. Shanker |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 6, p. 124-139
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Subject: | images | taste | conflict | justification effects | social norms | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Markenimage | Brand image | Experiment | Wahrnehmung | Perception | Firmenimage | Corporate reputation |
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