implemented marketing and advertising plans. While the share of the marketing budget used for advertisements in print media is … constantly increasing, it has turned out that such advertising campaigns are not always effective. Although clients are open … towards hospital advertising, is has not been clearly proven that they use advertisements as a source of information in the …

Does hospital advertising influence patient choice and health outcomes? We examine more than 220,000 individual patient … advertising; seeing a television advertisement for a given hospital makes a patient more likely to select that hospital. We also … advertisements. Our demand model allows us to study the impact of a ban on hospital advertising, which has been recently considered …

firms. The supply chain of brands could find an exhibition in “Museum Rooms”. Design Museums develop own fundraising …, partnerships, networks and fundraising priorities. The Association Museimpresa as a promoter of Italian industrial collections will …

causes, and for fundraising. It is assumed that 360° videos experienced with VR devices create empathy and understanding, and … may increase donations. In this study, we test the new VR technique in a controlled lab experiment with real financial …

perception of advertising. The research method employed in this study was a quantitative survey on a sample of 321 Polish women … sexism. The higher the level of sexism, the more negative the evaluation of pro-women advertising becomes. This is a … suggestion for advertisers that diversifying an advertising message can be an eff ective marketing strategy. …

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …

communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses … and Instagram, using the example of a small hospitality business. The experiment consists of the same text and image …

Today's marketing environment is characterized by a surge in multichannel shopping and ever more choice in advertising … channels. This requires firms to understand how both digital and traditional advertising drive sales within the same channel (e ….g., digital advertising affecting online sales) and across channels (e.g., digital advertising affecting offline sales). We …