Moral emotions and self-construal in charity advertising : communication on focus
Year of publication: |
2017
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Authors: | Xu, Jie |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 4, p. 557-574
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Subject: | charity advertising | experiment | self-construal | survey | the focus dimension of emotion | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Gemeinnützige Organisation | Charitable organization | Wohltätigkeit | Charity | Fundraising |
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