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Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Varadarajan, Rajan; Srinivasan, Raji; Vadakkepatt, … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 96-110
Persistent link: https://www.econbiz.de/10003987328
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First-mover advantage in the Internet-enabled market environment
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Handbook of strategic e-business management, (pp. 157-185). 2014
Persistent link: https://www.econbiz.de/10010233094
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First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
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How task-facilitative interactive tools foster buyers' trust in online retailers : a process view of trust development in the electronic marketplace
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-176
Persistent link: https://www.econbiz.de/10003870598
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Marketing strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years
Varadarajan, Rajan; Yadav, Manjit S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 11-22
Persistent link: https://www.econbiz.de/10003833046
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First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
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How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-176
Persistent link: https://www.econbiz.de/10008259747
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First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10008082576
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Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research
Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 585-603
Persistent link: https://www.econbiz.de/10006149561
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How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10008889577