Karaer, Özgen; Erhun, Feryal - In: European Journal of Operational Research 240 (2015) 1, pp. 292-303
We analyze the role of quality, which we define as an attribute of a product that increases consumers’ willingness to buy, as a competitive tool in a quality-price setting. We consider an incumbent’s entry-deterrence strategies using quality as a deterrent when faced by a potential entrant....