business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in … market segmentation researches (belonging to preconditions of further bioeconomy development) when implementing new marketing …

Marketing segmentation is one of the key strategic elements in marketing planning that helps identifying key consumer … groups and their characteristics and enables the adaptation of marketing strategies to different target consumers. The aim of … in preferences. This would enable theatre management to adapt and implement adequate marketing initiatives and strategies. …

Cluster analysis is unique tool, which can be widely applied on marketing area. Multidimensional statistical methods … often find practical use to marketing research area. The primary use of cluster analysis in marketing has been for market …

Marketing Research to help organizations understand which cultural and ethnic differences resound on an emotional level and …