Since last two decades, there is continuing research on company financing activities, particularly aimed at understanding how companies finance their investments and what source they use to finance their activities. Despite decades of intensive research, and hundreds of papers after Modigliani...

This article is designed primarily to understand the importance of entrepreneurship education in economic development of a country. The importance of entrepreneurship education arises because of increasing unemployment and under employment in developing countries. Every year thousands of...

This article is designed primarily to understand the importance of entrepreneurship education in economic development of a country. The importance of entrepreneurship education arises because of increasing unemployment and under employment in developing countries. Every year thousands of...

Online shopping is a phenomenon that is growing rapidly nowadays. Web-based business advertising in India is developing at a quick pace. The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing online shopping by...

Brand equity development has been a recent trend in the pharmaceutical industry and is seeing a rapid growth in this segment of the market. Brand equity is the most influential factor among various competitors and thus affects the industry in all sense. In the early days, the pharmaceutical...

Purpose: The present paper aims to explore the changing role of MSMEs (Micro, Small and Medium Enterprises) in making India ‘Atmanirbhar’. The said research paper proposes list of certain measures to be taken by the government to include and encourage MSMEs in making the mission of...

One of the biggest trends in accounting is outsourcing finance and accounting services. Outsourcing of accounting services most importantly enables businesses focus on their primary business rather than building an accounting department. Outsourcing accounting services can help businesses cut...

In sweeping “toddler to college” reforms, seen as most ambitious since the introduction of 10+2+3 system, the government unveiled the new National education Policy 2020. It replaces the earlier policy introduced 34 years ago and envisages major reforms in the education system. Firstly, this...

The very purpose of this research paper is to illustrate the market transformation. Market transformation is nothing but the shift in the marketing process from traditional (offline) to digital (online). It is changing the consumption in terms of demand, buying behavior of the customers for both...

It is the study of the two fastest-growing and two most populous countries in the world that is India and China. Both countries are emerging with time on different levels and their continued growth is likely to dominate the course of the world academy for the next several decades. The study...