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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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Extended self : implications for country-of-origin
Cui, Annie Peng; Fitzgerald, M. Paula; Donovan, Karen Russo - In: The journal of consumer marketing 31 (2014) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
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The relevance of retailer country-of-origin to consumer store choice : evidence from China
Maruyama, Masayoshi; Wu, Lihui - In: International marketing review 31 (2014) 5, pp. 462-476
Persistent link: https://www.econbiz.de/10010415270
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Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: A reader in marketing communications, (pp. 79-113). 2005
Persistent link: https://www.econbiz.de/10003292723
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo; Negri, Francesca; Ghezzi, Alessandro … - In: Advances in National Brand and Private Label Marketing …, (pp. 74-81). 2022
Persistent link: https://www.econbiz.de/10013281250
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Disparate satisfaction scores? Consider your customer's country-of-origin : a case study
Seger-Guttmann, Tali; Vilnai-Yavetz, Iris; Rosenbaum, … - In: The international review of retail, distribution and … 27 (2017) 2, pp. 189-206
Persistent link: https://www.econbiz.de/10011704063
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A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.; Lee, Sung-kyu; Chu, Kyounghee - In: International marketing review 34 (2017) 2, pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489
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Willingness to pay for retail location and product origin of christmas trees
Zaffou, Madiha; Campbell, Benjamin A. - In: Agricultural and resource economics review : ARER 46 (2017) 3, pp. 464-478
Persistent link: https://www.econbiz.de/10012024776
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331
Persistent link: https://www.econbiz.de/10011875418