The influence of technology in transforming our lives needs no mention. It has been overwhelming and transformational in more ways than one. The comparison is starker when we observe how Information and Communications Technology (ICT) in general and Internet technology in particular has enabled...

The dawn of the 21st century saw the might of the Internet impacting everything we do. Retail growth has been fueled by several players getting funded, aggressive marketing and the consumer need and convenience to buy products and services online. Companies are left with no choice but to...

The objective of this paper is to examine the impact of tactical green marketing orientation (TGMO) and strategic green marketing orientation (SGMO) on small & medium scale enterprises (SMEs) performance and environmental performance. This study uses data from owners/managers from different...

The article endeavors to validate the scale developed by Mimouni-Chaabane and Volle (2010) that measures perceived benefits of customer loyalty programs in the Indian context. On running exploratory and subsequently confirmatory factor analyses based on the responses collected from loyalty...

This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality...