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41
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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42
Social influence and customer referral value
Xevelonakis, Evangelos
- In:
Athens journal of business & economics : AJBE
2
(
2016
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
Saved in:
43
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
44
How significant are users' opinions in social media?
Khobzi, Hamid
;
Teimourpour, Babak
- In:
International journal of accounting and information …
22
(
2014
)
4
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010432318
Saved in:
45
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
46
Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn
;
Walker, Josie
;
Lopez, Tará
;
Jones, Mike
- In:
The journal of applied business research
25
(
2009
)
1
,
pp. 101-109
Persistent link: https://www.econbiz.de/10003801467
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47
Factors influencing the social networking service user's value perception and word of mouth decision of corporate post with special reference to the emotional attachment
Lee, Sang-Ho
- In:
Information technology and management
17
(
2016
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011452553
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48
Estimating social influences from social networking sites : articulated frienships versus communication interactions
Guo, Hong
;
Pathak, Praveen
;
Cheng, Kenneth
- In:
Decision sciences : DS
46
(
2015
)
1
,
pp. 135-163
Persistent link: https://www.econbiz.de/10011475779
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49
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
50
Viral effects of social network and media on consumers' purchase intention
Gunawan, Dedy Darsono
;
Huarng, Kun-Huang
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2237-2241
Persistent link: https://www.econbiz.de/10011389305
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