Hooi Ting, Ding; Fong Lim, Suet; Siuly Patanmacia, Tanusina - In: Young Consumers 12 (2011) 3, pp. 193-203
students' dependency towards smartphones and the impact on future purchase behaviour in Malaysia. Design …/methodology/approach – Hypotheses were tested with a random and judgemental sampling (students who use smartphones only) of 358 university students … indicated that university students' dependency on smartphones is influenced by convenience, social needs and social influences …