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Bayesian Analysis of Heterogeneous Mediation

Dyachenko, Tatiana L.; Allenby, Greg M. - 2018

Mediation analysis is used to study the relationship between stimulus and response in the presence of intermediate, generative variables. The traditional approach to mediation analysis is based on the statistical significance of coefficients in aggregate regression models that assume homogeneity...

Persistent link: https://www.econbiz.de/10014136075

Is your sample truly mediating? : Bayesian analysis of heterogeneous mediation (BAHM)

Dyachenko, Tatiana L.; Allenby, Greg M. - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 116-141

Persistent link: https://www.econbiz.de/10014314345

Models of sequential evaluation in best-worst choice tasks

Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 828-848

Persistent link: https://www.econbiz.de/10010468385

Locational choices: modeling consumer preferences for proximity to others in reserved seating venues

Blanchard, Simon J.; Dyachenko, Tatiana L.; Kettle, Keri L. - In: Journal of marketing research 57 (2020) 5, pp. 878-899

Persistent link: https://www.econbiz.de/10012271982

Consumer response to and choice of customized versus standardized systems

Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227

Persistent link: https://www.econbiz.de/10003885207

Nonverbal cues-based first impressions: impression formation through exposure to static images

Walker Reczek, Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 165-179

Persistent link: https://www.econbiz.de/10003508101

Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments

Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233

Persistent link: https://www.econbiz.de/10003923189

Keeping it all without being buried alive : understanding product retention tendency

Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236

Persistent link: https://www.econbiz.de/10009569970

The out-of-region bias : distance estimations based on geographic category membership

Irmak, Caglar; Walker Reczek, Rebecca; Bearden, William O. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 181-196

Persistent link: https://www.econbiz.de/10009160245

Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion

Walker Reczek, Rebecca; Lamberton, Cait Poynor; Norton, … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 617-631

Persistent link: https://www.econbiz.de/10009161336

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