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Allenby, Greg M.
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Kim, Jaehwan
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161
Using Extremes to Design Products and Segment Markets
Allenby, Greg M.
;
Ginter, James L.
- In:
Journal of marketing research : JMR
32
(
1995
)
4
,
pp. 392-403
Persistent link: https://www.econbiz.de/10006679932
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162
Incorporating Prior Knowledge into the Analysis of Conjoint Studies
Allenby, Greg M.
;
Arora, Neeraj
;
Cinter, James L.
- In:
Journal of marketing research : JMR
32
(
1995
)
2
,
pp. 152-162
Persistent link: https://www.econbiz.de/10006683078
Saved in:
163
A Nonparametric Approach to identifying Latent Relationships in Hierarchical Models - This paper presents a three-level hierarchical Bayes model that allows for the nonparametric e...
Shively, Thomas S.
;
Allenby, Greg M.
;
Kohn, Robert
- In:
Marketing science : the marketing journal of the …
19
(
2000
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10006907280
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164
A Hierarchical Bayes Model of Primary and Secondary Demand
Arora, Neeraj
;
Allenby, Greg M.
;
Ginter, James L.
- In:
Marketing science : the marketing journal of the …
17
(
1998
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10006919593
Saved in:
165
The Value of Purchase History Data in Target Marketing
Rossi, Peter E.
;
McCulloch, Robert E.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10006930827
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166
C: MODELING AND SYSTEMS ANALYSIS - A hierarchical Bayes model of primary and secondary demand - Cf:140
Arora, Neeraj
;
Allenby, Greg M.
;
Ginter, James L.
- In:
Operations research, Management science : OR MS ; the …
39
(
1999
)
1
,
pp. 69-70
Persistent link: https://www.econbiz.de/10006519966
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167
Economic trends and being trendy: The influence of consumer confidence on retail fashion sales
Allenby, Greg M.
;
Jen, Lichung
;
Leone, Robert P.
- In:
Operations research, Management science : OR MS ; the …
36
(
1996
)
4
,
pp. 425-426
Persistent link: https://www.econbiz.de/10006530482
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168
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10008375654
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169
The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing
Jen, Lichung
;
Chou, Chien-Heng
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 482-493
Persistent link: https://www.econbiz.de/10008274870
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170
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
Dotson, Jeffrey P.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 895-909
Persistent link: https://www.econbiz.de/10008708348
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