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Models of Sequential Evaluatio...
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Allenby, Greg M.
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24
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17
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241
Models for Heterogeneous Variable Selection
Gilbride, Timothy J.
;
Allenby, Greg M.
;
Brazell, Jeff D.
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 420-430
Persistent link: https://www.econbiz.de/10007270428
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242
An Integrated Approach - Market definition, market segmentation, and brand positioning create a powerful combination.
Fennell, Geraldine
;
Allenby, Greg M.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
4
,
pp. 28-35
Persistent link: https://www.econbiz.de/10007099433
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243
The HB Revolution - How Bayesian methods have changed the face of marketing research.
Allenby, Greg M.
;
Bakken, David G.
;
Rossi, Peter E.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10007101187
Saved in:
244
Modeling marketplace behavior
Allenby, Greg M.
- In:
Journal of the Academy of Marketing Science
40
(
2011
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10009814724
Saved in:
245
Multiple-Constraint Choice Models with Corner and Interior Solutions
Satomura, Takuya
;
Kim, Jaehwan
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 481-491
Persistent link: https://www.econbiz.de/10009028883
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246
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Otter, Thomas
;
Gilbride, Timothy J.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 686-702
Persistent link: https://www.econbiz.de/10009252662
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247
Bayesian Analysis of Hierarchical Effects
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 123-134
Persistent link: https://www.econbiz.de/10008817954
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248
The Effect of Media Advertising on Brand Consideration and Choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-92
Persistent link: https://www.econbiz.de/10008817957
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249
Identifying Unmet Demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10008817958
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250
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10008375654
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