organizational and individual decision-making. Image theory contends that decisions are made in a two-stage process based on …This paper introduces Image Theory to the consumer choice literature. Image theory is a non-normative theory of … the trajectory image. These internal images provide the guidance for consumer decision making …

approaches that the decision space, where the decision-maker perceives time and payoffs, is a Euclidean space. By relaxing the … rigid assumption of Euclidean space, we propose that the decision space is a more flexible Riemannian space of Constant …-temporal decision-making literature. We provide converging evidence for our proposal by estimating the curvature of the decision space …

A Bayesian decision maker is choosing among two alternatives with uncertain payoffs and an outside option with known … payoff. Before deciding which alternative to adopt, the decision maker can purchase sequentially multiple informative signals … on each of the two alternatives. To maximize the expected payoff, the decision maker solves the problem of optimal …