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To build my career or build my brand? : exploring the prospects, challenges and opportunities for sportswomen as human brand
Mogaji, Emmanuel; Badejo, Foluké Abigail; Charles, Simone - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 379-397
Persistent link: https://www.econbiz.de/10013271114
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Stakeholders shaping experiences of self-funded international PhD students in UK business schools
Mogaji, Emmanuel; Adamu, Nenadi; Nguyen Phong Nguyen - In: The international journal of management education 19 (2021) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10013184808
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Understanding the higher education market in Africa
Mogaji, Emmanuel (ed.); Maringe, Felix (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10013180677
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Strategic marketing of higher education in Africa
Mogaji, Emmanuel (ed.); Maringe, Felix (ed.);  … - 2020
Strategic Marketing Communications of African Universities: An Introduction to Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson -- Marketization in African universities in an era of decolonization: continuities and discontinuities / Felix Maringe -- An integrative Model for...
Persistent link: https://www.econbiz.de/10013180794
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#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 83-108). 2022
Persistent link: https://www.econbiz.de/10013280188
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Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 233-255). 2022
Persistent link: https://www.econbiz.de/10013280201
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The dark side of mobile money : perspectives from an emerging economy
Mogaji, Emmanuel; Nguyen Phong Nguyen - In: Technological forecasting & social change : an … 185 (2022), pp. 1-21
Persistent link: https://www.econbiz.de/10014233869
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B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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Exploring interactions between commuters with disabilities and transport service providers
Mogaji, Emmanuel; Nguyen Phong Nguyen - In: The journal of services marketing 37 (2023) 6, pp. 762-787
Persistent link: https://www.econbiz.de/10014314407
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Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi; Mogaji, Emmanuel; Katuse, Paul; Twum, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 267-284). 2023
Persistent link: https://www.econbiz.de/10014289805