Little research has been done on partitioned country of origin effects on consumer expectations about services. This study investigates the hierarchy of country image associated with service expectations about life insurance across different dimensions of country of origin: service brand,...

Kuwait lies in an arid zone of the world, and must manufacture nearly all of its water through desalination. Nevertheless, the government heavily subsidizes water so that water prices are among the lowest in the world, and per capita consumption is among the highest in the world. Recent declines...

Country-of-origin (COO) perceptions are an important issue as NIC/LDC products penetrate markets in developing countries. Brand managers may face unwillingness to buy their products if their home country has strong negative perceptions. Six consumer surveys from Finland show that Thai products...

Vietnam's large potential market and oil resources have attracted many multinational companies, and joint ventures have been the common form of entry. Joint ventures allowed multinationals to gain quick entry, and domestic companies to gain access to capital and technical expertise. However,...

Electronic data interchange (EDI) is a very promising application of information technology, which can enhance competitiveness in the retail sector. This paper explores views toward EDI in Thailand's retail sector, through in-depth interviews with retailers, suppliers, IT service providers, and...

Intercept interviews of 200 middle class residents of Ho Chi Minn City examined consumer perceptions about brand of engine lubricants, which are still largely a consumer product in Vietnam (i.e., consumers buy it and put it in their motorcycle or car engines themselves). A wide range of foreign...

This research examines the effects of University Social Responsibility (USR) on the brand image of the university. In Thailand, USR elements have been considered as mandated components quality assurance, but private universities may go beyond basic requirements to leverage advantages in a highly...

New service development (NSD) is becoming increasingly important as the insurance industry in many countries opens up and becomes more competitive. This paper examines how customer views are integrated into the NSD process in the Thai insurance industry. The qualitative research was conducted...

The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying...

Sales force automation (SFA) is increasingly used to support customer relationships, and provides a good example of technology application on the supplier-customer interface. While research has begun to examine SFA, understanding it from the customer viewpoint is still vague. This paper reports...