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City branding and the power of netnography in the era of social media
Özbölük, Tuğba - In: Strategic place branding methodologies and theory for …, (pp. 202-225). 2017
Persistent link: https://www.econbiz.de/10011692500
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Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users
Özbölük, Tuğba; Dursun, Yunus - In: The journal of product & brand management 26 (2017) 4, pp. 375-385
Persistent link: https://www.econbiz.de/10011777373
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When modesty meets fashion : how social media and influencers change the meaning of hijab
Karakavak, Zerrin; Özbölük, Tuğba - In: Journal of Islamic marketing 14 (2023) 11, pp. 2907-2927
Persistent link: https://www.econbiz.de/10014428812
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Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan; Özbölük, Tuğba; … - In: The journal of brand management : an international journal 29 (2022) 1, pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
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Interpersonal versus institutional trust : consumers' trust to sharing services and its impact on continuance intention
Ekici, Nezahat; Özbölük, Tuğba - In: International journal of electronic marketing and … 14 (2023) 1, pp. 87-106
Persistent link: https://www.econbiz.de/10014309999