//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand equity : defining, measu...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,454
Konsumentenverhalten
81,004
Brand management
17,722
Markenführung
17,309
Marketingmanagement
17,126
Marketing management
16,535
Theorie
11,736
Theory
11,571
Brand image
11,215
Markenimage
11,103
Relationship marketing
11,087
Beziehungsmarketing
11,040
Markenartikel
6,579
Deutschland
6,538
Brand
6,535
USA
6,411
Germany
6,142
Social Web
6,126
Online-Marketing
6,125
United States
6,125
Social web
6,121
Customer satisfaction
6,118
Internet marketing
6,053
Kundenzufriedenheit
5,946
Marketing
5,838
Online-Handel
5,768
Online retailing
5,756
Einzelhandel
4,670
Service quality
4,637
Retail trade
4,605
Dienstleistungsqualität
4,588
Werbewirkung
4,391
Advertising effects
4,337
Electronic Commerce
4,094
E-commerce
3,929
Advertising
3,833
Werbung
3,815
Verbraucherverhalten
3,595
Experiment
3,489
Emotion
3,421
more ...
less ...
Online availability
All
Undetermined
39,461
Free
22,189
Type of publication
All
Article
75,773
Book / Working Paper
38,471
Journal
264
Other
20
Type of publication (narrower categories)
All
Article in journal
61,863
Aufsatz in Zeitschrift
61,863
Aufsatz im Buch
9,182
Book section
9,182
Graue Literatur
8,909
Non-commercial literature
8,909
Working Paper
7,220
Arbeitspapier
6,699
Hochschulschrift
4,333
Thesis
3,139
research-article
2,868
Collection of articles of several authors
2,054
Sammelwerk
2,054
Aufsatzsammlung
1,309
Case study
1,130
Fallstudie
1,130
Lehrbuch
1,047
Bibliografie enthalten
906
Bibliography included
906
Textbook
881
Conference paper
654
Konferenzbeitrag
654
Konferenzschrift
587
Dissertation u.a. Prüfungsschriften
467
Collection of articles written by one author
357
Sammlung
357
Reprint
340
Conference proceedings
323
Ratgeber
320
Guidebook
300
review-article
231
conceptual-paper
221
review
196
Amtsdruckschrift
192
Government document
192
Article
163
Handbook
163
Handbuch
163
Glossar enthalten
144
Glossary included
144
more ...
less ...
Language
All
English
99,063
German
13,330
Undetermined
1,149
French
460
Polish
163
Spanish
116
Italian
99
Russian
71
Swedish
51
Hungarian
39
Dutch
37
Danish
30
Portuguese
25
Norwegian
22
Finnish
16
Romanian
13
Slovak
13
Ukrainian
11
Lithuanian
10
Czech
8
Croatian
7
Serbian
7
Bulgarian
6
Slovenian
4
Indonesian
3
Arabic
2
Macedonian
2
Multiple languages
2
Turkish
2
Chinese
2
Bosnian
1
Valencian
1
Kazakh
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
186
Bruhn, Manfred
176
Burmann, Christoph
171
Huber, Frank
158
Bauer, Hans H.
139
Kotler, Philip
139
Meffert, Heribert
139
Han, Heesup
125
Wiedmann, Klaus-Peter
123
Homburg, Christian
122
Belk, Russell W.
119
Herrmann, Andreas
118
Mattila, Anna S.
113
Phau, Ian
111
Sheth, Jagdish N.
111
Tomczak, Torsten
105
Grunert, Klaus G.
104
Gierl, Heribert
103
Keller, Kevin Lane
100
Baumgarth, Carsten
98
Melewar, T. C.
96
Lusk, Jayson L.
86
Foxall, Gordon R.
84
Grewal, Dhruv
82
Rajagopal
81
Ahlert, Dieter
79
Khare, Arpita
79
Loureiro, Sandra Maria Correia
78
Usman, Osly
78
Bagozzi, Richard P.
77
Pepels, Werner
77
Pelsmacker, Patrick de
76
Dwivedi, Yogesh Kumar
75
Verhoef, Peter C.
75
Vrontis, Demetris
75
Kumar, V.
73
Laroche, Michel
72
Paul, Justin
72
Wansink, Brian
72
Bruwer, Johan
71
more ...
less ...
Institution
All
National Bureau of Economic Research
540
Springer Fachmedien Wiesbaden
287
American Marketing Association
68
OECD
60
Verlag Dr. Kovač
52
IGI Global
44
Books on Demand GmbH <Norderstedt>
38
International Energy Agency
32
Edward Elgar Publishing
29
Information Resources Management Association
28
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Haufe-Lexware GmbH & Co. KG
26
Institut für Demoskopie Allensbach
26
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
21
Verlag Franz Vahlen
20
European Society for Opinion and Marketing Research
19
Friedrich-Schiller-Universität Jena
19
Fördergesellschaft Marketing an der Universität Augsburg
18
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
18
INSEAD
17
Nordic Council of Ministers
17
Springer International Publishing
17
Nomos Verlagsgesellschaft
16
Universität Mannheim
16
De Gruyter Oldenbourg
15
Fachhochschule Reutlingen / European School of Business
15
RWTH Aachen
15
Springer Gabler <Firma>
15
Campus Verlag
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
NetLibrary, Inc
14
Center of Market Oriented Product and Production Management
12
Christian-Albrechts-Universität zu Kiel
12
Erasmus Research Institute of Management
12
Harvard Graduate School of Business Administration
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Helmut-Schmidt-Universität
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
UVK Verlagsgesellschaft mbH
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,465
Journal of retailing and consumer services
2,003
International journal of hospitality management
844
SpringerLink / Bücher
781
International journal of consumer studies
772
Psychology & marketing
748
The journal of brand management : an international journal
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER working paper series
538
The journal of product & brand management
508
European Journal of Marketing
505
European journal of marketing : EJM
501
Journal of marketing management : MM
463
Working paper / National Bureau of Economic Research, Inc.
447
Asia Pacific journal of marketing and logistics
443
Industrial marketing management : the international journal for industrial and high-tech firms
434
Tourism management : research, policies, practice
421
Journal of the Academy of Marketing Science
411
Journal of strategic marketing
409
Journal of marketing research : JMR
405
Journal of Consumer Marketing
404
Journal of marketing
402
Journal of marketing communications
402
Journal of travel and tourism marketing
399
Management science : journal of the Institute for Operations Research and the Management Sciences
399
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
397
NBER Working Paper
394
Marketing intelligence & planning
393
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Journal of Product & Brand Management
355
Journal of retailing
354
Marketing letters : a journal of research in marketing
342
Cogent business & management
335
Journal of international consumer marketing
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Journal of fashion marketing and management
323
International journal of retail & distribution management
319
Journal of consumer behaviour : an international research review
311
The journal of consumer marketing
307
The international review of retail, distribution and consumer research
306
more ...
less ...
Source
All
ECONIS (ZBW)
106,544
Other ZBW resources
3,826
USB Cologne (EcoSocSci)
2,493
EconStor
743
RePEc
732
BASE
120
OLC EcoSci
43
USB Cologne (business full texts)
23
ArchiDok
4
more ...
less ...
Showing
131
-
140
of
114,528
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
131
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
132
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
133
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
134
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
135
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
136
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
137
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
138
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
139
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
140
"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela
;
Cristofaro, Matteo
;
Mondi, Daniele
- In:
Journal of business research : JBR
109
(
2020
),
pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
Saved in:
First
Prev
10
11
12
13
14
15
16
17
18
19
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->