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Continuing to Broaden the Mark...
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Consumer behaviour
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Iacobucci, Dawn
159
Moon, Sangkil
8
Popovich, Deidre
8
Román, Sergio
8
Wasserman, Stanley
8
Posavac, Steven S.
7
Duhachek, Adam
6
Hoeffler, Steve
6
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5
Coughlan, Anne T.
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4
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4
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4
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4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
1
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ECONIS (ZBW)
125
OLC EcoSci
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7
Other ZBW resources
3
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21
Antecedents and consequences of adaptive selling confidence and behavior : a dyadic analysis of salespeople and their customers
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 363-382
Persistent link: https://www.econbiz.de/10003986399
Saved in:
22
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
23
Does intraorganizational network embeddedness improve salespeople's effectiveness? : a task contingency perspective
Üstüner, Tuba
;
Iacobucci, Dawn
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009552544
Saved in:
24
JBBM at 21 : variety of theories, methods, and countries while giving further voice to emerging markets within Africa
Iacobucci, Dawn
;
Onyemah, Vincent
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 73-85
Persistent link: https://www.econbiz.de/10011304036
Saved in:
25
Leveraging social networks to develop radically new products
Iacobucci, Dawn
;
Hoeffler, Steve
- In:
The journal of product innovation management : an …
33
(
2016
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011458734
Saved in:
26
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
27
A network bidder behavior model in online auctions : a case of fine art auctions
Dass, Mayukh
;
Reddy, Srinivas K.
;
Iacobucci, Dawn
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 445-462
Persistent link: https://www.econbiz.de/10010473277
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28
How attitudes toward product categories drive individual brand attitudes and choice
Posavac, Steven S.
;
Sanbonmatsu, David M.
;
Seo, Joon Young
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 843-852
Persistent link: https://www.econbiz.de/10010484330
Saved in:
29
The politics of health care
Iacobucci, Dawn
;
Van Horn, Lawrence
;
Hoeffler, Steve
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 305-311
Persistent link: https://www.econbiz.de/10008749296
Saved in:
30
Commentary on "Mediation analysis and categorical variables : the final frontier" by Dawn Iacobucci
MacKinnon, David Peter
;
Cox, Matthew G.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 600-602
Persistent link: https://www.econbiz.de/10009682392
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