JBBM at 21 : variety of theories, methods, and countries while giving further voice to emerging markets within Africa
Dawn Iacobucci; Vincent Onyemah
| Year of publication: |
2015
|
|---|---|
| Authors: | Iacobucci, Dawn ; Onyemah, Vincent |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 1/2, p. 73-85
|
| Subject: | business-to-business marketing | emerging markets | African countries | Afrika | Africa | Schwellenländer | Emerging economies | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304036