Purpose: Cause-related marketing (CrM) through social campaigns is becoming one of the main strategic marketing tools for large businesses. The purpose of this study is to find out the significance of CrM for start-ups and to evaluate the moderating role of cause involvement of consumer on the...

Research into consumer responses to cause-related marketing (CrM) has grown in recent years. Through CrM social or environmental commitment of companies can be visible to its consumers and at the same time enhance brand equity and sales by differentiating their brands on the basis of association...

Cause-related marketing (CrM) is helpful to marketers in two aspects one is better Corporate Social Responsibility (CSR) and other is better commercial advantage as it increase brand awareness and also increases their understanding about CSR related activities. This research carried out in...

"this book discusses the latest research into how wearable antennas are being applied successfully in various part of life such as health monitoring, physical training, navigation, RFID, medicine, and the military with the aim of improving the quality of every day life"--

Purpose: The purpose of this paper is to suggest positive deviance as a tool to enhance employee engagement. Design/methodology/approach: The article offers the viewpoint of the author based on the pieces of the current research available on the subjects of positive deviance and employee...

Purpose: Organisations today seek high engagement levels from their employees for their superior performance amid the highly competitive environment. The purpose of this paper is to examine the role of positive deviance facilitators (PDFs) in enhancing employee engagement at work....

Purpose: Due to technology advancement or transparency in system, there is a constant inflow and outflow of technology in the business for transparency and efficiency. To seize a competitive advantage, companies have emerged new technological solutions to respond to the change in the...

This study aims to explore the contribution of psychological contract and psychological empowerment towards employee engagement with in Indian IT sector. Research hypotheses were evaluated using multiple regression analysis. Findings indicated that both the variables i.e. psychological contract...

"The cooperative movement has played a vital role in economic development around the world. Cooperatives also contribute to the achievement of the United Nations' Sustainable Development Goals (SDGs). They generate revenue for economic growth, support the development of communities and local...