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The impact of internal marketing on employee job satisfaction and customer satisfaction : empirical evidence from restaurant industry of Saudi Arabia
Sohail, M. Sadiq - In: Middle East journal of management : MEJM 5 (2018) 4, pp. 321-339
Persistent link: https://www.econbiz.de/10011979554
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Gender differences in mall shopping : a study of shopping behaviour of an emerging nation
Sohail, M. Sadiq - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 36-46
Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the...
Persistent link: https://www.econbiz.de/10012116415
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Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
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Marketing strategy, related factors and performance of firms across Saudi Arabia
Sohail, M. Sadiq - In: Journal for international business and entrepreneurship … 4 (2009) 4, pp. 286-301
Persistent link: https://www.econbiz.de/10008647209
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Sustaining competitiveness through information technology outsourcing : evidence from an emerging nation
Sohail, M. Sadiq - In: Competitiveness review : an international business … 21 (2011) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10009305497
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Creating competitive advantage through outsourcing logistics : evidence from a Middle Eastern nation
Sohail, M. Sadiq - In: International journal of internet and enterprise … 5 (2007) 3, pp. 252-263
Persistent link: https://www.econbiz.de/10003736090
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Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation
Sohail, M. Sadiq - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 226-246
Persistent link: https://www.econbiz.de/10012257949
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Marketing strategy, related factors and performance of firms across Saudi Arabia
Sohail, M. Sadiq - In: Journal for international business and entrepreneurship … 4 (2009) 4, pp. 286-301
Persistent link: https://www.econbiz.de/10009887446
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Sustaining competitiveness through information technology outsourcing : evidence from an emerging nation
Sohail, M. Sadiq - In: Competitiveness review : an international business … 21 (2011) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10009891418
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Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10014250038