Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation
M. Sadiq Sohail
| Year of publication: |
2020
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|---|---|
| Authors: | Sohail, M. Sadiq |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 7.2020, 3, p. 226-246
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| Subject: | co-creation | intrinsic | extrinsic | motivation | willingness to engage | attitude | Motivation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Leistungsmotivation | Work motivation | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2020.107101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257949