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Service Quality and Customer Satisfaction in Banks During an Economic Recession and Banking Crisis Period : The Critical Case of a Greek Co-Operative Bank

Kalpadakis, Andreas - 2015

The authors tested a modified SERVQUAL scale based on a survey of Pancretan Cooperative Bank's customers – in terms of a critical case study – in order to identify any differences in service quality satisfaction and its impact on the behavioral intentions of the bank's customers. Considering...

Persistent link: https://www.econbiz.de/10013013188

Promotion metric's assumptions for the assessment and evaluation of promotion campaigns : a framework based on Mezirow's critical reflection

Spais, George S. - In: The journal of applied business research 26 (2010) 2, pp. 23-45

Persistent link: https://www.econbiz.de/10003960662

An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the Win-Win-Win Papakonstantinidis Model

Spais, George S. - In: The journal of applied business research 28 (2012) 3, pp. 359-383

Persistent link: https://www.econbiz.de/10009554740

The evolution of consumerism in the marketing education : a critical discussion based on Mezirow's critical reflection

Spais, George S. - In: Handbook of research on consumerism in business and …, (pp. 45-77). 2014

Persistent link: https://www.econbiz.de/10010354748

The case of region marketing of a Greek southwestern city : building a new image and personality of open innovation and creativity

Spais, George S. - In: Cases on SMEs and open innovation : applications and …, (pp. 1-20). 2012

Persistent link: https://www.econbiz.de/10009405304

How does "3-D Negotiation" move beyond in a dimension of a win-win-win approach for integrated bargaining solution analysis of vertical cooperative advertising campaigns?

Spais, George S. - In: Journal of promotion management : JPM 20 (2014) 1, pp. 36-58

Persistent link: https://www.econbiz.de/10010343558

An activity system as a behavioristic framework for the elaboration of promotion techniques

Spais, George S. - In: The journal of applied business research 27 (2011) 3, pp. 9-31

Persistent link: https://www.econbiz.de/10009127175

Promotion metric's assumptions for the assessment and evaluation of promotion campaigns : a framework based on Mezirow's critical reflection

Spais, George S. - In: The journal of applied business research 26 (2010) 2, pp. 23-45

Persistent link: https://www.econbiz.de/10009881594

An activity system as a behavioristic framework for the elaboration of promotion techniques

Spais, George S. - In: The journal of applied business research 27 (2011) 3, pp. 9-31

Persistent link: https://www.econbiz.de/10009881676

An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the Win-Win-Win Papakonstantinidis Model

Spais, George S. - In: The journal of applied business research 28 (2012) 3, pp. 359-383

Persistent link: https://www.econbiz.de/10010004515