The case of region marketing of a Greek southwestern city : building a new image and personality of open innovation and creativity
George S. Spais
| Year of publication: |
2012
|
|---|---|
| Authors: | Spais, George S. |
| Published in: |
Cases on SMEs and open innovation : applications and investigations. - Hershey, Pa. : Information Science Reference, ISBN 1-61350-314-8. - 2012, p. 1-20
|
| Subject: | Kommunalverwaltung | Local government | Innovationsmanagement | Innovation management | E-Government | E-government | Standortmarketing | Place marketing | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009405304