This study focuses on the assessment of goodwill in the hotel business, an entity which brings together both tangible and intangible elements. Even though tangible elements are relatively easy to measure by typical accounting methods, the intangible part (which defines the most important feature...

The extension of the European Union represents a huge opportunity for the companies, but in an equal measure it is a real challenge, namely the one to face competition with European enterprises. Quality stands for a constituent part of the competitiveness but the extension of the European Union...

This study focuses on customers' level of satisfaction in the hotel industry. In this case, the level of satisfaction represents an index that links customers' satisfaction with the firm's effort to offer not only effective accommodation services, but other services as well. Under these...

The orientation to customer satisfaction is not a recent phenomenon, many very successful business people from the beginning of the 20th century, such as Sir Henry Royce, a name synonymous with Rolls-Royce vehicles, stated the first principle regarding customer satisfaction, “Our interest in...

The decrease of the charge/unit price determines the extension of demand, as well as the increase of the amount of a product/service required on the market. The relationship between the evolution of charge/unit price (the independent variable) and the market demand of a good/service (the...

This article aims to highlight the elements to be taken into consideration when setting prices, so that they support the effort of resource saving from production, distribution and consumption activities as well as pollution prevention efforts. Communication and price support these efforts....

This paper emphasizes a study on the relevance of the basic attributes, according to consumers, of public services supply in Focșani, using the results of practical – theoretical research done with Serqual model. It is extremely important that in the case of supplying public services of...

This paper aims to emphasize a recent phenomenon which is the double standard applied to foodstuffs on the market in Eastern Europe. The same producer produces and sells a trade mark to consumers from both Western and Eastern Europe. The only problem is that the quality standard of one product,...