Television advertising is an industry that has a huge investment opportunity. To help evaluate whether or not advertising investments are earning the best return on investment, it is important to know how effectively television ads capture and maintain audience attention and engage viewers....

Corporate Governance is basically concerned with ways in which all parties interested in the well-being of the firm (the stakeholders) attempt to ensure that managers and other insiders are always taking appropriate measures and adopting mechanisms that safeguard the interests of the...

This study investigates the reaction of market and efficiency of market to announcement of impairment loss write down in Colombo Stock Exchange (CSE) from 2008 to 2014. This research is identified fifty-eight events of twenty listed manufacturing companies in CSE. The existent study used the...

In the post-war era, local firms are facing stiff competition from foreign brands. In order to compete successfully they need to develop new marketing strategies on post-war perspective. At the same time, they also need to focus on all the marketing activities from the consumer's perspectives....

The concept of budget deficit has become a major social and political issue. Fiscal policy and its indicators play an important role in the design and execution of fiscal policies by the government of many countries. The main purpose of the study is to find out the impact of fiscal deficit on...

This paper investigates the effects of impairment of assets on profitability and capital structure of listed manufacturing companies in CSE in Sri Lanka. The study data have been collected from the financial statements during a five years periods of 2008-2012. The study attempt to find the...

Study is directed towards green consumerism in the Sri Lankan context. Topic is new and considered as an emerging one in the marketing paradigm. Meanwhile, this study focuses on green consumerism among young consumers in Sri Lankan stand point. Proposed model in this study was designed as the...

Corporate governance and financing decision plays a big role in the maximization of share holders’ wealth and good corporate governance is important in increasing the market value of the firm. This study investigates the relationship between corporate governance and financing decision of...

This study has analyzed cash position and profitability among listed telecommunication firms in Sri Lanka over a period from 2005 - 2011. The objective of the study was to establish the causality that exists between the profitability and cash position. This was prompted by the need to unravel...

Purpose: Main purpose of the study is to find out the impact of foreign direct investment on economic growth and unemployment.Methodology: Secondary data which are collected from the Central bank reports of Sri Lanka have been utilized in this study. Further, this study was conducted in Sri...