Consumer Responses Towards the 4PS Marketing Strategies in the Conflict Affected Areas of Sri Lanka : A Grounded Theory Approach
Year of publication: |
2015
|
---|---|
Authors: | Shanmugathas, Dr.Mrs. Shivany |
Other Persons: | Thirunavukkarasu, Velnampy (contributor) ; Kajendra, K. (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Sri Lanka | Marketingmanagement | Marketing management | Grounded Theory | Grounded theory | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (26 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 7, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2699835 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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