Klucharev, Klucharev, V.; Smidts, Smidts, A.; … - Erasmus Research Institute of Management (ERIM), … - 2008
Human behavior is affected by various forms of persuasion. The general persuasive effect of high expertise of the communicator, often referred to as "expert power", is well documented. We found that a single exposure to a combination of an expert and an object leads to a long-lasting positive...