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Decision-making : from neuroscience to neuroeconomics : an overview

Serra, Daniel - In: Theory and decision : an international journal for … 91 (2021) 1, pp. 1-80

Persistent link: https://www.econbiz.de/10012589741

Examining the neural basis of information security policy violations : a noninvasive brain stimulation approach

Turel, Ofir; He, Qinghua; Wen, Yatong - In: MIS quarterly 45 (2021) 4, pp. 1715-1744

Persistent link: https://www.econbiz.de/10012814926

Brain, Mind and Neuroeconomics

Satpathy, Col Prof Dr Jyotirmaya; Laza, Sebastián; … - 2021

Has economics an unconscious base? Sigmund Freud was one of the greatest intellectual figures of the 20th century, an Austrian neurological doctor of Jewish origin. Much of his work remains, to this day, highly controversial, where some point to his as a genius, while others highlight his...

Persistent link: https://www.econbiz.de/10013312608

Neuroscience in Information Systems Research : Applying Knowledge of Brain Functionality Without Neuroscience Tools

Riedl, René - 2017

This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not … require neuroscience tools. However, the approach described here is intended to complement neuroscience tools, not to supplant … conceptual description of basic brain function from a cognitive neuroscience perspective. Drawing upon the cognitive neuroscience …

Persistent link: https://www.econbiz.de/10012396578

Neuroeconomics beyond the brain : some externalist notions of choice

Petracca, Enrico - In: Journal of economic methodology 27 (2020) 4, pp. 275-291

Persistent link: https://www.econbiz.de/10012414775

Handbook of research methodologies and design in neuroentrepreneurship

Day, Mellani (contributor); Boardman, Mary C. (contributor); … - 2017

Contents: Preface -- 1. Introduction / Mellani Day, Mary C. Boardman and Norris Krueger -- Part I -- Neuroscience … research using neuroscience techniques / Víctor Pérez-Centeno -- Part II -- Neuroscience applications - entrepreneurial … / Mellani Day and Mary C. Boardman -- 8. The cognitive neuroscience of entrepreneurial risk: -- conceptual and methodological …

Persistent link: https://www.econbiz.de/10012419945

Social neuroeconomics : mechanistic integration of the neurosciences and the social sciences

Harbecke, Jens (ed.); Herrmann-Pillath, Carsten (ed.) - 2021

"Neuroeconomics has emerged as a paradigmatic field where neuroscience and the social sciences are integrated in one …. The collected essays are drawn from the fields of neuroscience, psychology, economics, sociology and philosophy, and …

Persistent link: https://www.econbiz.de/10012225102

Consumer Neuroscience : ein transdisziplinäres Lehrbuch

Kenning, Peter - 2020 - 2., erweiterte und aktualisierte Auflage

-- 1 Einleitung -- 2 Consumer Neuroscience: Was ist es und wofür braucht man es? -- 2.1 Was ist es? Die Entstehung der … Consumer Neuroscience -- 2.2 Warum ist Consumer Neuroscience wichtig? -- 3 Das Gehirn: Wo ist was und wofür ist es gut? -- 3 … -- 3.3.5 Decision Making -- 4 Die Vermessung des Gehirns oder: Welche Methoden verwendet die Consumer Neuroscience? -- 4 …

Persistent link: https://www.econbiz.de/10012267847

Consumer neuroscience : ein transdisziplinäres Lehrbuch

Kenning, Peter - 2014 - 1. Auflage

Das junge Fachgebiet der Consumer Neuroscience verfolgt die Idee, neurowissenschaftliche Methoden, Theorien und … aktuellen Stand der Consumer Neuroscience in leicht verständlicher Form dar. Zielgruppe des Buches sind Studierende … Fachvertreter im Bereich Neuroeconomics und Consumer Neuroscience. Er vertritt seit 2007 das Fachgebiet Marketing an der privaten …

Persistent link: https://www.econbiz.de/10012259905

Handbook of research methodologies and design in neuroentrepreneurship

Day, Mellani (ed.); Boardman, Mary C. (ed.); … - 2017

"This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be … provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes … Research Using Neuroscience Techniques / Víctor Pérez-Centeno -- Entrepreneurial Return on Investment through a …

Persistent link: https://www.econbiz.de/10011722741