Online social communities have become an important communication channel for people to share and discover information …, with the unprecedented ease and low cost of communication provided by online systems, information overload emerges as a … negative factor that potentially threatens the effectiveness of communication. As such, traditional single-message based …

Intro -- Contents -- PART ONE: Electronic Business Communication Rules -- 1 Why Every Organization Needs Electronic …

The advent of social media offers yet another set of communication channels which can brand add to integrated marketing … communication strategies. Contrary to online advertising available on social media where traditional advertising logic provides an …, there are many companies which tend to misunderstand customers communication needs within the social media landscape. The …

friends to two communication treatments (unincentivized and incentivized) that led to different exposure to their seed friend … show that unincentivized communication increases WTP for solar lanterns by 90% and incentivized communication by 145%, but … Geschlecht der Seed-Freunde das Ausmaß der Peer-Effekte beeinflusst. Wir zeigen, dass unincentivierte Kommunikation das WTP für …

In Sub-Sahara Africa, adoption rates of improved crop varieties remain relatively low, which is partly due to farmers … understanding of such networks could potentially help to spur innovation and farmers’ exposure to new technologies. This study uses … between farmers who have similar educational but different wealth levels. Moreover, network links are more likely when farmers …

rural poor in developing countries. Extension efforts to disseminate agricultural technologies typically assume that farmers … experimental auction, we obtain farmers’ willingness-to-pay for the technology and identify potential adopters. We then randomly … select half of these farmers to actually receive LLL services on their land, creating random variation in the number of …