Marketing communication model for social networks
Year of publication: |
2018
|
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Authors: | Klepek, Martin ; Starzyczná, Halina |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Publ. House "Technika", ISSN 2029-4433, ZDB-ID 2400520-4. - Vol. 19.2018, 3, p. 500-520
|
Subject: | communication model | engagement | Facebook | marketing communication | social networks | social media | Social Web | Social web | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management | Kommunikation | Communication | Online-Marketing | Internet marketing | Deregulierung | Deregulation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/jbem.2018.6582 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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