Bekmeier‐Feuerhahn, Sigrid; Eichenlaub, Angelika - In: Journal of Communication Management 14 (2010) 4, pp. 337-355
society strongly influenced by online communication, and in the important field of PR as well. The present study aims to … investigate the possibilities of creating trust in online communication when face‐to‐face interaction, which is usually considered … to be a crucial element of communication, is missing. This is an empirical study of the factors that promote or hinder …