de Jong, Pieter; Schnusenberg, Oliver; Goel, Lakshmi - In: Journal of International Education in Business 3 (2010) 1/2, pp. 34-52
Purpose – The focus of this paper is to identify factors determining willingness to pay, preferences for geographic areas, and preferred times for study abroad and semester abroad programs. Design/methodology/approach – A unique survey instrument is utilized, which was administered to a...