Does advertising spending really work? : the intermediate role of analysts in the impact of advertising on firm value
Year of publication: |
2012
|
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Authors: | Luo, Xueming ; De Jong, Pieter J. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 4, p. 605-624
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Subject: | Werbewirkung | Advertising effects | Kapitaleinkommen | Capital income | Unternehmenswert | Firm value | Marketingmanagement | Marketing management |
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