Although past research has reported the benefits of intuition in new product decision-making (i.e., higher quality product; enhanced customer satisfaction), intuition has largely been studied as an individual phenomenon and little work has examined the role of intuition on new product...

Radical fashions are defined here as those that may never enter the market at all, and exist primarily in runway shows and publicity. By contrast, radical fashion innovations may be very successful in the marketplace. Radical fashions represent a clear break from the old designs, as opposed to...

Our purpose in this study is to explore the factors that lead to the success of small labels and their individual releases. We surveyed top-level managers of small classical labels about the key reasons for success or failure of their labels in general and of specific releases in particular. We...

State tourism divisions are increasingly being held accountable for generating tourism dollars. Recently, tourism analysts have called for the use of advertising tracking or split-run techniques to assess tourism advertising effectiveness. These techniques would allow for assessment of...

Current research on network theory remains largely focused on structures and outcomes without exploring the capability that firms need to build efficient and effective networks to their advantage. In this paper, we take a networking capability view in studying inter-firm relationships. We assume...