The Impact of Industry Environment on Early Market Entry Decisions by B2b Managers in the U.S. And Japan
Year of publication: |
2014
|
---|---|
Authors: | Calantone, Roger |
Other Persons: | Di Benedetto, Anthony (contributor) ; Song, Michael (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | USA | United States | B-to-B-Marketing | Business-to-business marketing | Japan | Markteintritt | Market entry | Führungskräfte | Managers | Entscheidung | Decision | Vergleich | Comparison |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Industrial Marketing Management, Vol. 39, No. 5, pp. 832-843, July 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2010 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Calantone, Roger J., (2010)
-
Burnaz, Sebnem, (2009)
-
Rational and intuitive patterns in different management cultures
Zoltay-Paprika, Zita, (2010)
- More ...
-
Song, Michael, (2010)
-
Calantone, Roger J., (2010)
-
Calantone, Roger, (2014)
- More ...