While prior research has studied the motivations of individuals to consume content on social media platforms, limited work exists on how contributors are motivated to create content. We examine the role of peer influence in content production on YouTube, where content creators are competing for...

The COVID-19 pandemic has had a negative impact on small businesses, substantially accelerating business failure and adversely affecting financial viability. We consider these issues in the context of the fitness sector. The pandemic shifted patterns of human mobility, whereby the operating...

Extreme programming (XP) calls for intense participation by users to ensure that systems are developed to meet current needs, yet be flexible enough to adapt to future needs [Beck, 2000]. In XP projects, it is crucial for developers to align their efforts with those of the users that are...

There is a substantial body of literature on information technology (IT) outsourcing. However, little is known about employing IT outsourcing to generate innovation. In this paper, we articulate the ex ante as well as ex post contracting challenges that could preclude firms from realizing such...