Chen, Jui-Kuei; Chen, I-Shuo - In: Global Journal of Business Research 3 (2009) 2, pp. 65-75
: Taipei Fubon Bank, Taiwan Business Bank, Cathay United Bank, and Chang Hwa Commercial Bank. Both a discussion of this studyâ … (Cretu & Brodie, 2007). More than ever before, people in Taiwan seek to receive high levels of quality service. That is … there is an increasing amount of research in Taiwan that focuses on measuring the effects of corporate reputation (Chen …
