Using a dataset on mobile technologies and mobile money services in the emerging markets from 2000 to 2014, we examine the demand patterns of mobile technologies and mobile money when multiple generations of mobile technologies co-exist in the market and each of the technology may be bundled...

Our objective in this paper is to measure the impact of national online user reviews (valence, volume and variance) on Designated Market Area (DMA) level local geographic box-office performance of movies. We account for three complications with analyses that use national level aggregate...

Adverse events, such as product recalls, transcend business-to-business (B2B) secondary markets (i.e., used product markets). Yet, little, if any, is known about the impact of such adverse events on purchase responses of B2B buyers (i.e., channel intermediaries). The current study addresses this...

The practice of detailing in the marketing of prescription drugs is undergoing significant changes. For instance, in September 2013, the Physician Payment Sunshine Act went into full effect. The accompanying transparency requirements have prompted physician practices and hospitals to severely...

Patients increasingly request their physicians to prescribe specific brands of pharmaceutical drugs. Popular belief is that requests are triggered by direct-to-consumer advertising (DTCA). We examine the relationship between DTCA, patient requests and prescriptions for statins. We find that...

Problem Definition: Extended producer responsibility (EPR) is an important policy instrument to address environmental risks in solid waste disposal. Whether EPR incentivizes a producer's eco-innovation is an ongoing debate among operations researchers and policymakers. Our research builds on a...

This study examines the impact of mobile virtual network operators (MVNOs) on the performance of mobile network operators (MNOs) in the presence of overlapping generations of wireless mobile technologies (2G and 3G). MVNOs distribute MNOs’ mobile services to customers without owning any...