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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018 - First edition.
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10013180035
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The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close; Krishen, Anjala S.; Lacey, … - In: Journal of advertising research 62 (2022) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
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Escalated expectations and expanded gender roles : women's gift-giving rituals for and resistance to Valentine's Day events
Scheinbaum, Angeline Close - In: Gender, culture, and consumer behavior, (pp. 223-252). 2012
Persistent link: https://www.econbiz.de/10009544239
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Establishing human brands : determinants of placement success for first faculty positions in marketing
Scheinbaum, Angeline Close; Moulard, Julie Guidry; … - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 922-941
Persistent link: https://www.econbiz.de/10010218005
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Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close; Hampel, Stefan; Kang, Mihuyn - In: European journal of marketing : EJM 51 (2017) 3, pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
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A power-responsibility equilibrium framework for fairness : understanding consumers' implicit privacy concerns for location-based services
Krishen, Anjala S.; Raschke, Robyn L.; Scheinbaum, … - In: Journal of business research : JBR 73 (2017), pp. 20-29
Persistent link: https://www.econbiz.de/10011647354
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082
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Enhancing brand credibility via celebrity endorsement : trustworthiness trumps attractiveness and expertise
Wang, Stephen W.; Scheinbaum, Angeline Close - In: Journal of advertising research 58 (2018) 1, pp. 16-32
Persistent link: https://www.econbiz.de/10011875514
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Communicating corporate responsibility to fit consumer perceptions : how sincerity drives event and sponsor outcomes
Scheinbaum, Angeline Close; Lacey, Russell; Liang, … - In: Journal of advertising research 57 (2017) 4, pp. 410-421
Persistent link: https://www.econbiz.de/10011884941
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Purse parties : a phenomenology of in-home counterfeit luxury events
Mitchell, Natalie A.; Scheinbaum, Angeline Close; Li, Dan; … - In: Qualitative consumer research, (pp. 227-255). 2017
Persistent link: https://www.econbiz.de/10011763389